In YouGov’s latest Westminster polling between December 2-3, the Tories currently sit at the top with the 42 percent, Labour with 33 percent and the Lib Dems trail with just 12 percent. The Lib Dems have dropped one point from November 28-29 in what overall, has been a tough election campaign for Ms Swinson’s party.
Speaking to the Express.co.uk, YouGov political research manager, Chris Curtis has provided two key reasons as to why the party has had such a poor election campaign so far.
Mr Curtis said: “There are multiple reasons as to why the Lib Dems have a bad election.
“Firstly, they’ve struggled to keep themselves in the debate and its now moved to a battle between the Tories and Labour.
“The Lib Dems have also struggled to own the space of staying in the EU.
“Secondly, Jo Swinson has not landed well with the public personally.
“As the public have got to know her, the more people are saying that they don’t like her.
“Overall, they’re getting squashed out of the debate and Jo Swinson is just not landing well with the public.”
YouGov data released on November 20 from the period of November 11-12 shows Ms Swinson’s favourable rating has continued to drop since she became Lib Dem leader in July.
In the interview with the BBC journalist, the Lib Dem leader grilled over her voting record during her party’s time in a coalition government with the Tories.
Mr Neil referenced three policies, the bedroom tax, a cap on benefits and the allowance of NHS contracts to go to private lenders during the interview.
All three policies were voted for by Ms Swinson but now, if her party comes to power, she intends to now scrap all three.
Overall, Mr Neil asked: “So why should people believe you this time when you’re responsible for these things?”
To which the Lib Dem leader responded by saying: “Well we’re setting out what our plan is for the future.
“We did spend five years in a coalition Government where clearly we didn’t win every battle against the Conservatives.
“We fought many battle and we did win battles for more money for schools, for more money for the poorest pupils, for managing to cut tax to the lowest paid, to introduce same-sex marriage.
“There are many things that I’m very proud of and where we made a difference but of course, there were things where we didn’t win those battles and I’m sorry about that.
“It was not a Liberal Democrat Government, it was a coalition Government.”
Following the interview, some viewers were quick to label it, as one person wrote online, a “car crash moment”.