The supermarket firm has since apologised for the £8 box-set of milk, white and dark chocolate ducklings, as it upset “a small number” of customers after the figures were labelled “fluffy”, “crispy” and “ugly”. The trio of solid chocolate ducklings were temporarily stopped so the packaging could be redesigned before going back on sale in stores and online. The name of “ugly” may have referred to the classic fairy tale song The Ugly Duckling by Hans Christian Andersen – in which a “stubby and brown” duckling is picked on by others, before growing into a swan.
A twitter user posted a photo and said: “Crispy, Fluffy and Ugly – trio of Easter ducklings at Waitrose.
“Ugly is the dark one on the right. Overheard women saying “this is not right”, I agree, doesn’t look good at all. Thousands of other options… Why ugly?”
Another Twitter user said: “I was in Waitrose earlier (it’s just my local supermarket okay) and the woman in front of me was banned from buying some chocolate ducks because they had apparently been withdrawn after somebody complained they were racist, and I now more than anything want to know why.”
But some social media users couldn’t see what the fuss was about.
One ranted: “There are three types of duck in the packet – crispy, fluffy and ugly.
“All very well-known names for ducks and anyone who contorts into anything else needs slapping with old kippers. It’s a bit of fun.”
Another said: “Well why is it racist it’s three different types of chocolate. Waitrose are making it worst by bowing to it out of fear of being labelled.”
Commenting on the row, a Waitrose spokesperson said: “We are sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence.
“We removed the product from sale several weeks ago while we changed the labelling and our ducklings are now back on sale.”