Cruise: Royal Caribbean reveal this trick to make you spend more money | Cruise | Travel

A cruise boss has revealed how he has doubled the company’s earnings in the past three years, simply by getting customers to spend more money. The chief executive of Royal Caribbean, Michael Bayley, has revealed how he gets passengers to splurge more cash than they might have originally intended. The psychological trick is based on ‘reference points’, which influences customer’s spending behaviours by making them reframe how they think about prices. This simple trick was revealed by Business Insider, who explained that the cruise operator allows customers to pre-purchase more…

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