Just Eat, the world’s leading marketplace for online food delivery, is expected to sell around 500,000 dishes – at its height 23 a second and up 14 per cent on last year.
It accounts for around a third of the market and so with other companies and takeaways the total number of orders are estimated to be 1.5million at an average cost of £18.60 giving a total of £27.9million.
Whether recovering from New Year’s Eve revelry or fed up with left overs, last year the orders started early, with bacon sandwiches and full English breakfasts, being the most popular breakfast delivery.
As the day wore on, Just Eat customers began ordering kebabs and pizzas and then Chinese and Indian dishes.
In total, it is estimated that by midnight on New Year’s Day this year they will have delivered 145,000 pizzas, 181,000 Chinese dishes and 147,000 Indian curries from around 22,500 restaurants.
Research found that orders go up more than 10 per cent on New Year’s Day compared to any other day with the average spend being £18.60 compared with £17.10 on a normal day.
Based on figures from last year, people in Manchester ordered the most breakfast items, Italian was the more popular dish in Birmingham, Liverpool and London while Glasgow saw the most deliveries of Indian.