Samsung and Apple have been going head-to-head this year with sales of the Samsung Galaxy S9 and Apple iPhone X vying for the top sales spot – Samsung has won.
Samsung led the way with its Galaxy S9 accounting for 2.6 per cent of global smartphone models sales market share. In second place was also Samsung with its Galaxy S9+ which also accounted for 2.6 per cent.
Apple was in third place with the iPhone X taking 2.3 per cent while its iPhone 8 Plus took fourth place with 2.3 per cent and the iPhone 8 was in fifth with 2.2 per cent.
Chinese brand Xiaomi took two places in the top ten for the first time. This follows sales of its affordable phones.
Apple is rumoured to launch a new affordable iPhone X in 2018 which features a larger 6.1-inch display but should be LCD, to save money.
Apple is also expected to unveil a new iPhone SE 2 for 2018 which could offer an edge-to-edge iPhone X style notch screen in the smaller form factor of the SE. This is also likely to be an affordable iPhone option.
Recent supply chain reports suggest Apple will not produce as many iPhone X models this year. This was purported to follow an over expectation of sales for the handset this year.
While Apple should release more affordable options this year, Samsung is expected to push ahead with innovation in early 2019 by releasing its foldable Galaxy X smartphone.
Apple generally releases its new iPhones on an annual basis around September time.
If reports are accurate this will be the first year Apple has revealed four new iPhones at once: three iPhone X variants and one new iPhone SE for 2018.
Samsung is rumoured to add to its phones a new ultrasonic fingerprint reader that sits under the screen.
Apple is expected to stick to its Face ID unlocking technology which it’s now invested in heavily having abandoned fingerprint tech in its Touch ID of old.
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