If you’re selling your house, the smell could be as important as how it looks.
According to a new survey, 86 per cent of Brits said the way a property smells could be the difference between putting in an offer or not.
And the nicer the smell, the more likely a potential buyer would be swayed to make an offer.
The smell of freshly baked bread was the most popular scent for 35 per cent of respondents, with coffee coming in second place at 32 per cent.
Other odours that would make buyers think favourably about a house were clean laundry (29 per cent), fresh flowers (24 per cent) and an open fire (19 per cent).
Undesirable aromas would make potential buyers think twice about making an offer, according to the survey results.
The most hated smell was pets, with 67 per cent of respondents saying that was off-putting, followed by cigarettes, which was hated by 62 per cent.
Perhaps surprisingly, an overpowering smell of cleaning products was the third most hated odour with 45 per cent of the vote, followed by a whiff of damp (44 per cent) and a rubbish bin (37 per cent).
Mark Kelly of AppliancesDirect.co.uk, who ran the survey, said homebuyers could use the results to increase their chances of getting a sale for relatively little cost.
“While the research shows there are some smells vendors really need to avoid when having viewings, there is some great opportunity to entice potential house buyers by filling the home with desirable scents.
“By investing in a bread maker or a coffee machine for the kitchen, creating those smells is so much easier and as the research shows, are likely to leave a lasting impression on those looking to buy a house,” he explained.
And it seems sellers are determined to give themselves the edge. “Over the past 12 months, we’ve seen a 175% increase in sales of bread makers and a 180 per cent increase in sales of coffee machines,” he added.
The survey also quizzed Brits on other, more expensive, ways buyers might be swayed to put in an offer on a property.
It found that 72 per cent would be more inclined to buy if the kitchen featured new appliances such as a fridge freezer, cooker and washing machine.
Nearly two thirds of respondents said they would specifically look at the condition of appliances when considering buying, while 45% would expect white goods to come with the property.
The survey of 1,015 UK adults was carried out by household appliances retailer AppliancesDirect.co.uk.
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