It claims to be able to build its boats at half the cost of its rivals as it uses commercial shipyards to finish them. Chief operating officer Nick Lockett said that unlike other superyachts, which tend to stay in the Mediterranean and are not equipped to go further afield, its boats are designed to travel further, giving them a greatly extended season.
This will enable it to position its vessels as investment opportunities, as they can be chartered out and sent wherever they need to be, when their owners are not using them.
Lockett claimed owners could recoup their investment by sending their boats out on charter for 100 days.
He said: “Yachts are a complete waste of money, you only get to use them for four to six weeks. The idea was to change the business model, so that they are something you invest in. What we’re doing is reducing the cost of yachts and increasing the season.”