Real Madrid could become the first team ever to win three Champions League titles in a row.
While Liverpool could win their sixth Champions League trophy tonight, putting them ahead of European heavyweights Barcelona in terms of titles won.
But as fans gear up for the big match, they’re being warned that millions of TVs are set to ‘turn off’ during the Champions League final.
In the middle of Real Madrid vs Liverpool viewers will be left stunned as it appears that their TVs have shut down.
This is because of a TV ‘blackout’ campaign that Samsung are running during some of the UK’s most popular programmes tonight.
The short advert is designed to trick people into thinking their TVs have broken down.
Screens will begin flickering before looking like it shut down entirely, leaving viewers left wondering if their TVs broke down right in the middle of the big game.
The advert will be shown during the Champions League final and Coronation Street.
It will also be played at cinemas before the new Star Wars film Solo is shown and on the big screens at Piccadilly Circus.
Samsung said the advert campaign is being used to promote the Ambient Mode technology in its new QLED TVs.
The South Korean giant said this tech “redefines what it means for a TV to be ‘off”.
It allows the TV set to show information or blend into the wall behind it when it is not being used.
Samsung said: “Screens will buzz with static and interference before going blank and entirely silent, leaving viewers staring into the void – or searching for their remote controls – for five long seconds.”
At the end of the advert a message will appear on screen saying: “This is your TV screen … most of the time; a void full of nothing.”
The rest of the advert will then explain the Samsung QLED TV technology.
The advert will be shown right in the middle of the Real Madrid vs Liverpool Champions League final today.
Seeing as many people will be watching the match in the pub they may be left scratching their heads at what’s going on.
Speaking about the ad campaign Rebecca Hirst, Marketing Director for Samsung Electronics UK & Ireland, said: “This unique and disruptive marketing campaign has been designed to underscore our messaging in the most dramatic way possible, switching sets off to remind the public that their TV is simply a boring black screen for 90 per cent of the time.”
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