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Cadbury Fudge replaced by Dairy Milk Oreo bar in festive selection box sparking fan anger | Food | Life & Style


Cadbury fans have reacted with anger after the company decided to replace the British classic Fudge bars with the Dairy Milk Oreo, an American biscuit, instead this year.

Their £2.99 festive selection box no longer contains the Fudge.

The company said it had made the decision “to improve the mix and offer more of a variety for our fans”.

Fudge, known as Milk Fudge when it first came on the market in 1948, will still be available in the chocolate company’s small £1.09 box and its Freddo selection packs.

But that hasn’t stopped fans from reacting with fury online, with many taking to Twitter to vent their frustration.

Some are seeing it as a move against British favourites by American owners of Cadbury, Kraft.

One Twitter user said: “I cannot believe Cadbury’s would remove the Fudge bar, that is my favourite and replace it with Oreo chocolate. Stop messing with the British chocolate”.

Another said: “@CadburyUK do you know we are NOT American!! who the hell prefers an Oreo to Fudge?? get a grip and sort it out. It’s a travesty – firstly the poor creme egg gets it now this! Is nothing safe” (sic).

Oreo joins Dairy Milk, Crunchie, Dairy Milk Buttons, Double Decker and Wispa in the company’s “best-selling selection box in the UK”.

A Cadbury spokesman said in a statement: “This year we have updated the range available within our selection boxes to improve the mix and offer more of a variety for our fans.

“Cadbury Fudge is still available in our small selection box and Freddo selection box but has been removed from the medium selection box to ensure we’re offering choice between the ranges.”

There has been much change in the world of chocolate this year, with many bars set to shrink in a bid to tackle childhood obesity.

And Cadbury announced earlier this year they were bringing back the Dairy Milk Tiffin, which consists of raisons and biscuits in the classic milk chocolate, was first produced in 1937.

During a trial last summer three million of the bars were sold across the UK.

Now the bar is back for 2017, with a generously sized new 200g bar.

The bar was previously only 95g. The product was launched in 1937, and was then discontinued in 1972, before returning in 1985 only to be withdrawen again in 2003.



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