iPhone owners might be tempted to cancel their Amazon Prime membership

A pricier subscription tier will include Apple Music, Apple TV+, Apple Arcade (£4.99 a month), Apple News+ (£9.99 a month) and iCloud storage (5GB allowance is free, while 50GB costs £0.79 a month and 200GB storage costs £2.49 a month). If you were to subscribe to all of these services from Apple individually, it would cost you £32.45 a month, or almost £390 a year.

As iPhone and iPad sales slow, the company is increasingly relying on an increase in sales of accessories – like its best-selling AirPods, AirPods Pro and Apple Watch – to existing smartphone customers as well as monthly subscriptions, like Apple Music, Apple TV+, and iCloud storage for back-up.

Last year, Apple kickstarted its Apple TV+ video streaming service by bundling a free year-long trial with the purchase of new Apple hardware. According to sources speaking to Bloomberg, it’s possible there will be a similar tie-in with the forthcoming iPhone 12 and iPhone 12 Pro and Apple One membership later this year.

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